{"id":20153,"date":"2024-02-22T10:01:33","date_gmt":"2024-02-22T09:01:33","guid":{"rendered":"https:\/\/www.sab.ch\/2-3-introduction-a-la-chaine-de-creation-de-valeur\/"},"modified":"2024-02-22T11:46:38","modified_gmt":"2024-02-22T10:46:38","slug":"2-3-introduction-a-la-chaine-de-creation-de-valeur","status":"publish","type":"page","link":"https:\/\/www.sab.ch\/fr\/2-3-introduction-a-la-chaine-de-creation-de-valeur\/","title":{"rendered":"2.3 Introduction \u00e0 la cha\u00eene de cr\u00e9ation de valeur"},"content":{"rendered":"<div  class='flex_column av-1azpgbu-31b6f4ffd346a97779c2a3a9240afaa8 av_two_third  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-lophkgt2-40acd6e9ec380b0b25dafd8d10d4863b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>2.3 Introduction \u00e0 la cha\u00eene de cr\u00e9ation de valeur<\/h4>\n<p><br class=\"avia-permanent-lb\">Il est tout aussi important que l&rsquo;analyse interne (2.1) et la d\u00e9finition des march\u00e9s (2.2) permettent de rep\u00e9rer <strong>les interfaces avec les autres acteurs de la cha\u00eene de cr\u00e9ation de valeur<\/strong> (voir graphique ci-dessous). La meilleure fa\u00e7on d&rsquo;y parvenir est d&rsquo;analyser les acteurs pertinents de la cha\u00eene de cr\u00e9ation de valeur en ce qui concerne <strong>le degr\u00e9 de num\u00e9risation<\/strong> dans les <strong>champs d&rsquo;action mentionn\u00e9s au point 2.1 : \u00ab achat \u00bb, \u00ab production\/transformation \u00bb, \u00ab logistique \u00bb, \u00ab marketing et vente \u00bb, \u00ab processus administratifs et gestion \u00bb<\/strong>. Par exemple, dans le champ d&rsquo;action \u00ab marketing et vente\u00bb, la relation de l&rsquo;entreprise avec les h\u00f4tels\/restaurants est analys\u00e9e de la mani\u00e8re suivante : <br class=\"avia-permanent-lb\"><br class=\"avia-permanent-lb\"><\/p>\n<ul>\n<li>Quelles technologies sont d\u00e9j\u00e0 utilis\u00e9es dans l&rsquo;entreprise pour communiquer avec les h\u00f4teliers et les restaurateurs ?<\/li>\n<li>O\u00f9 ces technologies ont-elles \u00e9t\u00e9 introduites avec un succ\u00e8s particulier et pourquoi ? O\u00f9 ne l&rsquo;ont-elles pas \u00e9t\u00e9 ?<\/li>\n<li>Dans quel domaine y a-t-il des possibilit\u00e9s d&rsquo;am\u00e9lioration ? Comment la num\u00e9risation peut-elle \u00eatre utilis\u00e9e dans ce domaine ?<\/li>\n<\/ul>\n<p><br class=\"avia-permanent-lb\">Ces questions restent les m\u00eames pour tous les champs d&rsquo;action.<\/p>\n<p>Bien entendu, les acteurs impliqu\u00e9s changent.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lopi1ul7-3d05c88b021251a326ecda8f0750b58b\">\n.avia-image-container.av-lopi1ul7-3d05c88b021251a326ecda8f0750b58b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lopi1ul7-3d05c88b021251a326ecda8f0750b58b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lopi1ul7-3d05c88b021251a326ecda8f0750b58b av-styling- av-img-linked avia-align-center  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"lightboxav_image\" class='avia_image '  aria-label='Bild2'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18240 avia-img-lazy-loading-not-18240 avia_image ' src=\"https:\/\/www.sab.ch\/wp-content\/uploads\/2023\/11\/Bild2-1024x89.png\" alt='' title='Bild2'  height=\"89\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sab.ch\/wp-content\/uploads\/2023\/11\/Bild2-1024x89.png 1024w, https:\/\/www.sab.ch\/wp-content\/uploads\/2023\/11\/Bild2-768x67.png 768w, https:\/\/www.sab.ch\/wp-content\/uploads\/2023\/11\/Bild2-705x61.png 705w, https:\/\/www.sab.ch\/wp-content\/uploads\/2023\/11\/Bild2.png 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lophkuf6-82972a6cd898d3078b3854d8791e6b4c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Figure 1 : Acteurs de la cha\u00eene de valeur ajout\u00e9e agricole<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-lozrrypt-8a99843e1c108b919bc56fc6fbd4d63a avia-buttonrow-center  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lozrr2hn-e7a8af94ed21b21dbb61602420a00199\">\n#top #wrap_all .avia-button.av-lozrr2hn-e7a8af94ed21b21dbb61602420a00199{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.sab.ch\/fr\/2-2-definition-des-marches\/'  class='avia-button av-lozrr2hn-e7a8af94ed21b21dbb61602420a00199 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'   aria-label=\"retour\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue888' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >retour<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lozrrrtm-04d87283659adb7450e0cbe6fa1dbcad\">\n#top #wrap_all .avia-button.av-lozrrrtm-04d87283659adb7450e0cbe6fa1dbcad{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.sab.ch\/fr\/2-4-choix-de-la-technologie\/'  class='avia-button av-lozrrrtm-04d87283659adb7450e0cbe6fa1dbcad avia-icon_select-yes-right-icon avia-size-small avia-color-theme-color'   aria-label=\"continuer\"><span class='avia_iconbox_title' >continuer<\/span><span class='avia_button_icon avia_button_icon_right avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/a>\n<\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20153","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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