{"id":20162,"date":"2024-02-22T11:01:10","date_gmt":"2024-02-22T10:01:10","guid":{"rendered":"https:\/\/www.sab.ch\/2-6-introduction-du-modele-commercial\/"},"modified":"2024-02-22T11:54:03","modified_gmt":"2024-02-22T10:54:03","slug":"2-6-introduction-du-modele-commercial","status":"publish","type":"page","link":"https:\/\/www.sab.ch\/fr\/2-6-introduction-du-modele-commercial\/","title":{"rendered":"2.6 Introduction du mod\u00e8le commercial"},"content":{"rendered":"<div  class='flex_column av-lz56pf-6e8044bf514cc7312ce5b8ca0e6eef25 av_two_third  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-lophqwhe-56ef5e9c0814b3c0bd1dcc97b7ee0a31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>2.6 Introduction du mod\u00e8le commercial<\/h4>\n<p><br class=\"avia-permanent-lb\">L&rsquo;introduction d&rsquo;un mod\u00e8le commercial vers une entreprise num\u00e9ris\u00e9e constitue plus que l&rsquo;application des \u00e9tapes pr\u00e9sent\u00e9es pr\u00e9c\u00e9demment. Elle pr\u00e9suppose <strong>un processus de changement fondamental<\/strong>, car diff\u00e9rents \u00e9l\u00e9ments sont imbriqu\u00e9s les uns dans les autres et interagissent de mani\u00e8re complexe. Dans ce contexte, il est utile pour une exploitation de d\u00e9velopper <strong>un prototype,<\/strong> par exemple une boutique en ligne, dans le cadre d&rsquo;un processus de <strong>codesign<\/strong> anim\u00e9 par le service de conseil agricole et impliquant diff\u00e9rents acteurs, y compris les principaux fournisseurs, transformateurs et clients, et de continuer \u00e0 l&rsquo;am\u00e9liorer. Les m\u00e9thodes importantes de codesign pour la vulgarisation agricole sont les suivantes : <br class=\"avia-permanent-lb\"><br class=\"avia-permanent-lb\"><\/p>\n<ul>\n<li><strong>La spirale de l&rsquo;innovation<\/strong> : sept \u00e9tapes de l&rsquo;id\u00e9e initiale \u00e0 l&rsquo;ancrage, chacune avec ses actions sp\u00e9cifiques, les acteurs avec lesquels il faut entrer en relation et les pi\u00e8ges \u00e0 \u00e9viter.<\/li>\n<li><strong>L&rsquo;analyse de r\u00e9seau<\/strong> : d\u00e9terminer les acteurs qui occupent diff\u00e9rentes positions par rapport \u00e0 une initiative. Quels sont les liens qui doivent \u00eatre renforc\u00e9s et dans quel ordre, afin de cr\u00e9er un espace pour l&rsquo;initiative ?<\/li>\n<li><strong>Le cercle de la coh\u00e9rence<\/strong> : d\u00e9finir les mod\u00e8les d&rsquo;interaction entre les acteurs d&rsquo;un processus. Comment identifier les interventions qui pourraient \u00eatre utiles dans une situation donn\u00e9e, afin de renforcer la motivation \u00e0 agir ?<\/li>\n<li><strong>Le triangle de la co-cr\u00e9ation<\/strong> : visualisation des positions des acteurs cl\u00e9s dans un processus de changement. Quelles positions contribuent \u00e0 la co-cr\u00e9ation et lesquelles ne le font pas ? Que peut-on faire pour augmenter les chances de co-cr\u00e9ation ?<\/li>\n<\/ul>\n<p><br class=\"avia-permanent-lb\">Les m\u00e9thodes susmentionn\u00e9es proviennent du projet <a href=\"https:\/\/i2connect-h2020.eu\/\">I2connect i2connect-h2020.eu<\/a> , de plus amples informations sont disponibles sur <a href=\"https:\/\/www.youtube.com\/watch?app=desktop&#038;v=Pd0e_XliJsY\">youtube.com\/watch?app=desktop&#038;v=Pd0e_XliJsY.<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-lozs235c-337c096ad92687b654f7ab4211d60271 avia-buttonrow-center  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lozs1at7-70521786ae397d902f3e2a979929f735\">\n#top #wrap_all .avia-button.av-lozs1at7-70521786ae397d902f3e2a979929f735{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.sab.ch\/fr\/2-5-strategie-et-feuille-de-route\/'  class='avia-button av-lozs1at7-70521786ae397d902f3e2a979929f735 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'   aria-label=\"retour\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue888' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >retour<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lozs22dn-08d1ea133fc0c7b5a032306cb80877c3\">\n#top #wrap_all .avia-button.av-lozs22dn-08d1ea133fc0c7b5a032306cb80877c3{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.sab.ch\/fr\/2-7-mise-en-reseau-et-conseil-au-niveau-national-et-europeen\/'  class='avia-button av-lozs22dn-08d1ea133fc0c7b5a032306cb80877c3 avia-icon_select-yes-right-icon avia-size-small avia-color-theme-color'   aria-label=\"continuer\"><span class='avia_iconbox_title' >continuer<\/span><span class='avia_button_icon avia_button_icon_right avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/a>\n<\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20162","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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